Crewida
Premium Production Care for International Film & TV
"Hollywood-standard crew care, powered by smart procurement and digital coordination — built for productions filming in Madrid and across Spain."
The opportunity
Madrid hosted 71 films and 52 series in 2025. Netflix is committing over €1 billion in Spanish productions through 2028. Yet international crews — particularly from the US and UK — consistently struggle with on-set services that don't meet Hollywood standards. Crewida is the answer.
What we deliver
Crew care
Restaurant-quality catering, dietary-inclusive, flexible with unpredictable shoot schedules
Smart logistics
Just-in-time supply runs, permit navigation, and real-time GPS tracking
Digital platform
Mobile ordering, AI meal recommendations, bureaucracy navigator (Glide MVP)
Procurement edge
Direct China sourcing network + priority local Spanish suppliers
Founder's edge
Susana Chois brings 20+ years leading international school operations across Madrid and Malaysia, 10+ years in entertainment (Nickelodeon pre-production, BA Drama UC Irvine), and hands-on family restaurant management. Fluent English; intermediate Mandarin, Cantonese, Spanish. Full Spanish NIE & prior Madrid residency.
Year 1 targets
5–8
Production contracts targeted in Year 1
30%
Spanish tax rebate on first €1M spend
€1B+
Netflix committed to Spain 2025–2028
71
Films shot in Madrid in 2025
Next steps
Seeking initial contracts with productions filming in Madrid in 2026–2027. Open to pilot services and partnerships. Available for meetings in Madrid from June 11, 2026.